Question #71628
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
Options:
Answer:
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of Meta Market.
Question Screenshot
Marketing Related Questions
-
Q1.Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
-
Q2.Good marketing is no accident, but a result of careful planning and __________?
-
Q3.The most formal definition of marketing is ____________?
-
Q4.Marketing management is ____________?
-
Q5.A transaction involves ____________?
-
Q6.__________ goods constitute the bulk of most countries’ production and marketing efforts.
-
Q7.Information can be produced and marketed as a ___________?
-
Q8.Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
-
Q9.A Marketer is someone seeking a response from another party, called the __________.
-
Q10.In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
Category
Test Your Knowledge
Want to practice more questions like this? Take a quiz in this category!
Take a Quiz