Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?
2
The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?
3
The total number of item that the company carries within its product lines refers to the ________ of the product mix?
These are just sample questions. The actual quiz contains 25 questions.
