Economics

Quiz #152

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Economics Quiz - 25 Questions

1

Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?
2

The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?
3

The total number of item that the company carries within its product lines refers to the ________ of the product mix?

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