Question #39147

Research by Festinger and colleagues demonstrated that when people were paid $1 for their participation in a dull task, they were more favourably to the dull task compared to people whowere paid $20. Which theory was put forth to explain why people alter their true attitudes to match their past or actual behaviour?


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Answer: Research by Festinger and colleagues demonstrated that when people were paid $1 for their participation in a dull task, they were more favourably to the dull task compared to people whowere paid $20. Which theory was put forth to explain why people alter their true attitudes to match their past or actual behaviour Cognitive dissonance theory.

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