The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
2
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
3
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
These are just sample questions. The actual quiz contains 10 questions.
