In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
2
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
3
Marketers often use the term ___________ to cover various groupings of customers.
These are just sample questions. The actual quiz contains 14 questions.
